Our Valuable Team Members
Their efforts in 2014 among a mixture of blue collar Democrats and Hispanic citizen Democrat voters led to the greatest shift ever in the Hispanic vote in a statewide race. In just five weeks, statewide support among Hispanics surged by 18%.
In 2016, Joe formed Valor America and made Dr. Schaeffer the research director for all election advertising development. Efforts in six states utilized the unique techniques to design effective persuasion ads. In a close Pennsylvania race, the targeted ads of Valor America tipped the balance for Donald Trump.
Joe leads a lean operation at Valor America and is committed to see it become both the most effective election effort on the political Right and also the largest ever use of the proven persuasion design methods that define Valor America.