How Much Goes to Overhead?
Very little because we run a tight ship. 90% of our funds goes into either testing ads or the actual ads and the testing amounts total for every state are only $110,000 no matter how much we expand the actual advertising.
We have targeted 13 U.S. Senate races for 2018 where an incumbent Democrat is weak enough to beat with the right competitor. We intend to engage in assisting good challengers in a few contested Republican primaries and then assist up to ten in the general election with powerful efforts that we know can increase their vote share by between 1% and 3% in every race.
We care deeply about the ideas and principles of our candidates and we care equally about winning with the best tactics.
No candidate has the science and research abilities we have. Nor does any existing Republican SuperPAC. We are one of a kind on the Right.
And remember that we are more efficient because our testing shows us what to do and what NOT to do. “More bang for less bucks!”