Who Are We?

We are a Super PAC dedicated to using scientific testing to design much more effective political advertising for the benefit of conservative candidates for Federal office.  Our particular unique goal is to win over traditionally Democrat voters.  To change their minds and get them to switch sides.

Our goal is to be the largest SuperPAC on the political Right dedicated to further growth of the new electorate that voted for the Republican Party in the 2016 election.  We are committed to the ideas that resulted in a winning coalition.  We are also the first and only organization in the election world of the Right that has adopted the new political science of election experimentation that has redefined the tactics of the Left.

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Is This Exclusively Pro-Life?

No

We are and will always be scientific in what we use.

We are using pro-life messages because our research has shown that there is no other issue with the power to change minds as the life issue.  In particular we have found that there is a glaring weakness in almost every Democratic candidate that they support the most extreme and offensive areas of the abortion issue including eighth and ninth month abortions.  It happens that this fact is rarely even known by large numbers of Democratic voters and thus there is an opportunity to inject truth into their world.

We are also testing other messages in every election.  Our goal is always to use the issues that are most effective.  We are not scared of the social conservative issues of faith and life and family, but we are searching for the right way to advertise to win over new voters.

Scientific?  Really?  Are you sure this isn’t just wish casting?

We assume nothing.  We test everything.  And we specially test in every election to determine which actual voters at this time in this place are persuadable to our messages.  Further, we test the messages to find the ones that are most persuasive.

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But Doesn’t This Also Invigorate Pro-Choice

People and Cancel Out the Effect?

 

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How Much Does It Cost?

Testing in the way we do makes everything cheaper and more effective.  It allows us to cancel any ads that might be counterproductive and shift resources on ly to ads that we know in advance will work.

 

More importantly, we determine through the testing the exact names across a election area of people who are proven to be receptive to our ads.  That way we don’t waste any money of people who are not receptive.  The cost savings and effectiveness increase is massive from this.  Typical savings are on the order of spending only 30% to 40% as much money and having typically a net increase in changed votes seven times as big.  This is because we are able to avoid all the voters likely to respond in a backlash to our ads.

How Much Goes to Overhead?

Very little because we run a tight ship.  90% of our funds goes into either testing ads or the actual ads and the testing amounts total for every state are only $110,000 no matter how much we expand the actual advertising.
 
We have targeted 13 U.S. Senate races for 2018 where an incumbent Democrat is weak enough to beat with the right competitor.  We intend to engage in assisting good challengers in a few contested Republican primaries and then assist up to ten in the general election with powerful efforts that we know can increase their vote share by between 1% and 3% in every race.
 
We care deeply about the ideas and principles of our candidates and we care equally about winning with the best tactics.
 
No candidate has the science and research abilities we have.  Nor does any existing Republican SuperPAC.  We are one of a kind on the Right.
 
And remember that we are more efficient because our testing shows us what to do and what NOT to do.  “More bang for less bucks!”

Paid for by Valor America. Not authorized by any candidate or candidate’s committee.
3401 Allen Parkway, Suite 101
Houston, TX 77019