The 2024 Plan
Design Winning Targeted Ad Campaigns for President, Key Senate Races and 15 Closest House Races - Grow Support Base to 10,000 - Keep Overhead Under $1 Million - Spend $10 Million on Ad Campaigns
“We must fight with every new tool we have available. When the battlefield changes, we must adapt to win. Please allow me to recommend one new way to succeed: Supporting Valor America SuperPAC. I ask that you donate generously.” — Newt Gingrich (Read Full Letter)
PRESIDENCY - ELECT DONALD TRUMP
We expect the election to be won for the presidency based on the states of Wisconsin, Michigan and Pennsylvania. We may also advertise in Georgia, Arizona and Georgia.
SENATE - DEFEAT 7 INCUMBENT SENATE DEMOCRATS
In the U.S. Senate we are focused on defeating Kirsten Synema in Arizona, Jacky Rosen in Nevada, Jon Tester in Montana, Tammy Baldwin in Wisconsin, the open seat in Michigan, Sherrod Brown in Ohio, and Bob Casey in Pennsylvania.
This is the most vulnerable election for Democrats in the Senate that they will have for 12 more years. Our methods, if funded with about $1 million of advertising in each of these states, are proven to be able to move the needle more than 2% for each Republican challenger. That $1 million in spending by us - because it is targeted and uses pre-proved ads - offers an impact greater than $7 million of “hunch-based” traditional Republican advertising.
U.S. HOUSE RACES - DEFEAT 13 INCUMBENT DEMOCRATS
We are still identifying which races will be closest but we are following the primary campaigns in 57 races right now looking for the best challengers who are close but who need a little extra “oomph” to get across the finish line. Based on past results and our current analysis, we would expect that many of the best races to help with will be in the same battleground states where the Presidency and the Senate are close. There is also a modest advantage offered when we are both advertising for a Senate candidate and a House candidate and the ads help both candidates a little.
Many other campaigns are uncomfortable with Donald Trump and the America First agenda, but we are not. There is a forgotten man and woman in the country who is being pulled into voting for the first time by these messages and these messages also represent the heart of the Republican base.
In the final analysis, we do what works. We follow the guidance offered by our experiments. Our goal is to win. Though we want certain kinds of candidates with certain beliefs to prevail, we will only use methods we think are excellent to win these elections. Too many organizations follow the “experts” meaning they follow the hunches of stubborn old consultants. They really do not know there is a better way, but Valor America exists because we know there are new methods and we know they are dramatically better at guiding winning campaigns. These methods were invented nearly twenty years ago by the Democratic election establishment and have become ubiquitous on the Left but they remain almost unknown in the Republican world.
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